"One pro-Adams newspaper warned that if Jefferson were elected, “murder, robbery, rape, adultery, and incest will be openly taught and practiced, the air will be rent with the cries of the distressed, the soil will be soaked with blood, and the nation black with crimes.” Jefferson’s religious views were attacked as the vies of an infidel who “writes aghast the truths of God’s words; who makes not even a profession of Christianity; who is without Sabbaths; without the sanctuary, and without so much as a decent external respect for the faith and worship of Christians.”"

— “Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time” – Kerwin Swint

"

The main goals of (the Committee to Re-elect the President), as Segretti and his accomplices later told reporters and investigators, were to torpedo the campaigns of Democrats they thought to be a serious threat to Nixon’s reelection, and to wreak havoc among the Democratic campaigns, creating ill will and sore feelings. “The main purpose was that the Democrats not have the ability to get back together after a knock-down drag-out campaign,” according to Segretti.

Their style of disrupting and harassing rival political campaigns was known to them as “ratfucking”. Their main target in early 1972 was Ed Muskie. According to the political pundits and pollsters, Muskie was the man to beat for the Democratic nomination. As the front-runner for the nomination, expectations for him were high heading into the New Hampshire primary – some estimates had him winning 65% of the vote.

Then came the “Canuck letter”. Segretti and Ken Clawson, a White House communications deputy, had cooked up a letter and sent it to William Loeb, the publisher of the Manchester Union Leader- an influential conservative newspaper in Manchester, New Hampshire. The letter claimed that at a campaign meeting in Ft Lauderdale, a Muskie campaign aid had cracked a joke about French Canadians living in New England. “We don’t have blacks, but we do have Canucks”, the aid supposedly said. To this, Senator Muskie was reported to have agreed and laughingly said, “Come to New England and see”.

Two weeks before the New Hampshire primary and one day before Muskie was to campaign there, the Union Leader published an anti-Muskie editorial on its front page, entitled “Senator Muskie Insults Franco-Americans”. The paper accused Muskie of hypocrisy for supporting blacks while condoning the term “Canucks”. A copy of the Canuck letter accompanied the editorial.
The very next day, Loeb reprinted a two-month-old Newsweek article about Senator Muskie’s wife, entitled “Big Daddy’s Jane.” This piece reported that Mrs Muskie was a chain-smoker, drank too much, and used off-colour language on the campaign plane.

The next morning, the Muskie campaign started to unravel. The Senator appeared in front of the headquarters of the Union Leader in a driving snow storm. Standing on a flatbed truck, he addressed a gathering of supporters, along with the media covering his campaign, and attacked Loeb as a “gutless coward”. As he spoke about the charges against his wife, his voice halted as he choked back tears.

"

— “Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time” – Kerwin Swint

"

The next day (Charles) Robb responded with a second ad that called (Ollie) North a liar:

“After lying about President Reagan and even lying to schoolchildren, now Oliver North is lying about Chuck Robb. Chuck Robb has never had anything to do with illegal drugs – period. B what North doesn’t understand is the real issue in this campaign is the candidate’s record of public service. Chuck Robb has a proven record of public service, while North’s public record includes putting himself above the law by selling arms to terrorists and backdating documents to conceal that some of the money went to his personal use. Oliver North – people are starting to wonder if he knows what the truth is.”

"

— “Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time” – Kerwin Swint

"(Mike) Murphy responded as most consultants do: “People say that they don’t like negative ads, but negative information is an important part of their decision-making. It works. Campaigns are a ‘whatever works’ kind of world."

— “Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time” – Kerwin Swint

"(President Pierce) faced charges that he was ‘the fainting general’. Whigs produced a miniature book an inch high and a half an inch wide called The Military Services of General Pierce."

— “Thoughtlines” – Bob Carr